Consumers Energy Surpasses Product Annual Sales Goal by More Than 17% With This Campaign.

Consumers Energy is one of the nation’s largest combination utilities. It provides electric and natural gas service to nearly 6.6 million of Michigan’s 10 million residents — in all 68 Lower Peninsula counties.​ Communicating to different customers in different parts of the state with different needs is, in a word, complicated. So me and my creative team collaborated with CE to help them increase their market share. The clear, direct messaging in this seasonal print and digital campaign connected with Michigan homeowners. Now CE is able to have regular conversations with customers about their individual energy needs.

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