Direct Mail Acquisition Campaign — Insurance

The Hartford is a leader in property and casualty insurance, group benefits and mutual funds and are widely recognized for outstanding customer service excellence, sustainability practices, trust, and integrity. They needed a fresh, new direct mail campaign to generate new auto insurance customers. I created three new concepts with the intention of testing one. The Hartford liked all three ideas, produced and tested them against their current control package. They each beat the control and they still use these mailings.