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Integrated Multi-Channel Acquisition Campaign — Insurance

This is a comprehensive direct mail package that was informative, yet easy to read and understand.

Mutual of Omaha is a highly rated, Fortune 300 organization offering a variety of insurance and financial products for individuals, businesses, and groups throughout the United States. With lots of competition in the market and new players showing up every day, it was important for Mutual of Omaha to tell prospects why they were the better choice for life and AD insurance. They wanted help getting the word out so I art directed a comprehensive direct mail package that was informative, yet easy to read and understand.

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